Google’s most important ranking factor is not known yet. Still, by the analysis and data, you can see that a smart blogger, content marketer, or digital marketer usually starts with On-page SEO. Google documentation on how to do SEO has mainly focused on optimizing what’s on webpages (that is, On-page).
But Off-page is also an essential factor to rank well in the search engine. If approached realistically and with a clear vision, it is possible to navigate an off-page strategy that is kept within the narrow boundaries defined by Google and make more money.
Hold on, before you know about Off-page SEO. Do you know the basics of SEO? If not, then go through our guide- What is SEO(Search Engine Optimization)?
It basically refers to the tactics applied outside of the website to improve your ranking. Common off-page SEO tactics include link building, encouraging brand searches, increasing engagement, guest posting, and social media marketing.
The goal of Off-page SEO is to get search engines or users to see your site as more relevant, trustworthy, and authoritative.
Why is Off-page SEO Important?
Off-page SEO matters because a website lacking citations from other sites resembles a site that is not worth crawling and indexing.
Backlinks and off-site signals still form a great foundation for Google’s algorithm. In fact, according to the study, there is a clear correlation between the number of backlinks and Google ranking.
But remember that links are not the only part of Off-page SEO, and Google also states that they also use other off-site factors to increase the website ranking.
There is no doubt that links are by far the most essential and effective off-page SEO signal, but they’re one of many.
We’ll cover all the factors that you need to know about in the rest of this article.
But for now, let’s have a look at,
